Salesforce.com Inc. (CRM) is entering a
new business, data analytics and business intelligence, seeking
to maintain growth and persuade customers to pour more of their
information into its data centers.
The company announced Wave, a cloud-based information
analytics system, at its Dreamforce conference today in San
Francisco, as it branches out from customer-relationship
management software. The service lets companies link data from
different business departments, like sales, operations or
management, into Salesforce’s system, then lets them analyze it
visually on mobile devices and computers via the Internet.
Salesforce is aiming to parlay its lead in customer
relationship management into a position in the bigger data-analytics market, which IDC projects will grow at an average 9.4
percent a year through 2018. With Wave, companies can spot links
between business units, like the relationship between the number
of times salespeople have had a successful call with a customer
and the failure rates gathered by sensors on the equipment sold
to that client.
“We’re very focused on the CRM market today, so launching
an analytics cloud is a departure from our core market,” said
Alex Dayon, the company’s head of products, in an interview.
Salesforce in August gave a forecast for fiscal 2015 sales
that exceeded analysts’ estimates at the time, as companies
continue to snap up services delivered via the Internet. The
company is now predicted to post revenue growth of 32 percent in
the current year, according to data compiled by Bloomberg.
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