A platform is merely a collection of services and capabilities that are common to a wide variety of activities aggregated in a way that makes them exceedingly easy to access. The benefit of this approach is that it becomes easier for end users of this platform to build solutions because they don't need to re-create the wheel in order to build a new service, and it is easier for
participants to coordinate and interconnect their activities.
Platform providers from Microsoft to Intel to the collection of companies that form the Internet provide Skype with the underlying services that make it work. Precisely because it doesn't have to replicate the feature functionality of already-deployed software and networks, it can focus
on those things that truly add value.
The following is the short list of platform attributes:
• Transparency. Platform mechanisms, both static and dynamic, must be viewable by external parties.
• Two way. All the participants connected by the platform must have the ability to interact with it as
both a consumer and a provider of services (both demand and supply).
• Openness. The platform must be open to all comers, in that any and all parties that want to provide innovations should be able to access the system to do so.
(Robb, BNW. 2008)
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